logo News
  • Home
  • Management
    Management Show More
    How HR airborne troops survive and develop in the enterprise
    Jun 14, 2025
    Who says leaders must be perfect? It is enough to do these four things
    Jun 13, 2025
    11 mistakes managers often make, every sentence hits your vitals!
    Jun 12, 2025
    50 Years of CEO Experience: How Buffett Managed Companies
    Jun 11, 2025
    Did you choose the right enterprise to improve leadership?
    Jun 10, 2025
  • Marketing
    Marketing Show More
    What Is Internet Marketing?
    Jun 14, 2025
    Why Is Selling Something Just Constant Repetition?
    Jun 13, 2025
    The Difference And Relationship Between Sales And Marketing
    Jun 12, 2025
    What Exactly Is The Best Way To Do Marketing?
    Jun 11, 2025
    The Top 5 Marketing Technology Challenges Marketers Will Face
    Jun 10, 2025
  • Entrepreneurship
    Entrepreneurship Show More
    After listening to these 9 stories, will you continue to start your own business?
    Jun 14, 2025
    Why are you always "poor" when you enter the society?
    Jun 13, 2025
    The principle of getting rich: how to create sustainable income
    Jun 12, 2025
    To entrepreneurs: How to correctly break out your "ambition"?
    Jun 11, 2025
    How Entrepreneurs Can Research And Assess The Feasibility Of Their Business Ideas
    Jun 10, 2025
  • Company
    Company Show More
    Duffy Maritime Group, France
    Jun 14, 2025
    Koch Industries Group
    Jun 12, 2025
    United Health Group
    Jun 11, 2025
    Royal Dutch Shell plc Group
    Jun 09, 2025
    Chevron Corporation, One Of The World's Largest Energy Companies
    Jun 08, 2025
  • Entrepreneur
    Entrepreneur Show More
    Founder Of Kodak - George Eastman
    Jun 14, 2025
    Conrad Hilton, King Of The World Hotel Industry
    Jun 13, 2025
    Akio Morita, Founder of Sony Corporation
    Jun 12, 2025
    John D. Rockefeller, Founder Of Exxonmobil, Usa
    Jun 11, 2025
    Jonathan Schwartz President of Sun Corporation
    Jun 10, 2025
Search
Share via
Reading: How Does Word-Of-Mouth Marketing Content Marketing Work Better? Marketing Tips And Marketing Methods
logo logo
  • Home
  • Management
  • Marketing
  • Entrepreneurship
  • Company
  • Entrepreneur
Search
  • Home
  • Management
  • Marketing
  • Entrepreneurship
  • Company
  • Entrepreneur
Home > Marketing > How Does Word-Of-Mouth Marketing Content Marketing Work Better? Marketing Tips And Marketing Methods
Marketing

How Does Word-Of-Mouth Marketing Content Marketing Work Better? Marketing Tips And Marketing Methods

Branding is not a virtual image that can move consumers, it needs to be built on a qualified product

Last updated: May 23, 2025

Word-of-mouth marketing is relatively inexpensive and, if the right strategy is developed, can be very effective in the short term and lead to long-term marketing results. How do I do word-of-mouth marketing? In fact, word-of-mouth marketing, content marketing and online marketing work together for better results.


How to do the content of word-of-mouth marketing?
1, Product positioning, digging word-of-mouth hotspots.
Building a brand is not a virtual image to impress consumers, it needs to be built on top of qualified products, so the first thing to do in the brand word-of-mouth optimization and promotion program is to position the enterprise's products, from which to dig out the topics that can create hotspots to trigger consumer discussion or be noticed.

2, For the product content marketing.
In the brand word-of-mouth optimization promotion, occupying an important position is content marketing, that is, after determining the word-of-mouth hotspots, from the online search for popular keywords, so as to combine with their own products, write high-quality content for promotion, and insert reasonable product images in the content is conducive to better market feedback, in addition to consumers through the reading of high-quality graphic content, can give the enterprise brand and The product has enough trust.

3, Moving language to prepare selling points
The main work of moving language to prepare selling points: good content marketing, first of all, we must be clear about the purpose of content marketing, do not always send promotional advertising, content marketing has four kinds of topics: products, daily, traditional and in-depth interaction. When talking about product topics, you can elaborate on dimensions such as product details, word-of-mouth experience, using the content of topics that most of the network is concerned about and the benefits of buying now. Finally, content marketing requires 5 major workflows: reading and researching, creating valuable content, sharing content, discussing and communicating and using a variety of online tool platforms, so in principle, companies implementing new media marketing need the above 5 types of talent.

4, Use social media to create hotspots
social media is a great way to increase word-of-mouth, especially when the brand's promotional posts are clever and witty, highly interactive with fans and can even become popular on the internet. wendy's is a good example.

As Wendy's uses a lot of instant emojis and pop culture, posts from their Twitter account encourage everyone to talk about this their brand. Their response to a tweet by internet celebrity Carter Wilkerson, for example, was a word-of-mouth marketing campaign.

Wendy's told Wilkerson that if his tweet reached 18 million retweets, she could get a free product from the brand for a year. Although Wilkerson didn't reach that goal, she had a record number of Twitter retweets at that point in her history!

5, Building a word-of-mouth community
The main task in building a word-of-mouth community is to differentiate between three types of word-of-mouth communicators: word-of-mouth ambassadors, authoritative experts and team influencers, and to use the identity of the three types of word-of-mouth communicators to promote matching products. Lastly, it is important to promote repeat customers, using 'net referral value (NPS)' to measure loyalty and you need to learn how to get repeat users to recommend new users.


Advantages of online word-of-mouth marketing
Word-of-mouth marketing is respected by professionals because it has some advantages of its own, some of which cannot be replaced by other promotions.
1, High credibility. Because word of mouth often relies on face-to-face communication between people, the chances of convincing people are high, almost 100%.

2, Spontaneity and initiative. Because word of mouth has such a strong credibility, it forms a spontaneous and active diffusion effect in the crowd to the outside world.

3, Good storytelling. Word-of-mouth marketing often has a good story that is familiar, popular and often talked about as the opening chapter, which is the key to word-of-mouth marketing.


4, Honesty. Honesty is a fundamental part of being a human being, and honesty is the key to doing business, so naturally word-of-mouth marketing cannot be separated from the foundation of honesty. Therefore, word-of-mouth marketing is convincing because it is built on the basis of honesty.


TAGGED: Marketing, Word of Mouth, Content
Previous Article The Entrepreneurial History Of Tesla Founder Elon Musk
Next Article Seven Dos And Don’ts For Good Sales

Most Popular

Citi Bank
Company May 18, 2025
The Top 5 Marketing Technology Challenges Marketers Will Face
Marketing Jun 10, 2025
11 Common Mistakes Managers Make... And They Hit You Right On The Head!
Management May 21, 2025
Managers Need To Do Three Things Well: Clarify Responsibilities, Optimise Processes And Clarify Systems!
Management May 20, 2025
Jonathan Schwartz President of Sun Corporation
Entrepreneur Jun 10, 2025
Deppon Logistics: The Mystery of Its Rise from $1 Million to $11.2 Billion
Management May 23, 2025

You Might Also Like

Marketing

What Is Internet Marketing?

Jun 14, 2025
Marketing

Why Is Selling Something Just Constant Repetition?

Jun 13, 2025
Marketing

The Difference And Relationship Between Sales And Marketing

Jun 12, 2025
Marketing

What Exactly Is The Best Way To Do Marketing?

Jun 11, 2025

Copyright © 2025 busiis.com. All rights reserved. User Agreement | Privacy Policy