Marketing

Disseminate world famous successful marketing cases, share various marketing knowledge, skills and technologies, so that more people can learn and understand the value of marketing.

What Is Internet Marketing?

Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet

Marketing

There is a practical guide for CMOs to choose effective marketing techniques

For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."

7 Best Search Practice Methods

Like almost all retailers, some large organizations are facing increasingly fierce competition and CPC (pay per click) search challenges. The performance oriented marketing team realized that they could not always pay high costs to obtain the same level of revenue from repeat customers.

What is differential privacy? How will it affect marketing?

As people pay more and more attention to personal data and privacy today, the entire advertising and marketing industry is also reassessing the way to deal with personal privacy, and advertisers are also looking for better ways to collect data, hoping to legally use more accurate personal data information as much as possible without damaging personal privacy.

How Should a Brand Be Promoted How Do You Promote a Brand?

You must be precise before doing promotion

Make clear these four questions, and you will understand which marketing method is the most effective

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

What Are The Characteristics Of Social Marketing? What Are All The Advantages?

Social marketing is a multi-way interactive communication model for members of a group

How do brands use image recognition technology to understand consumers?

Just as the human brain processes images, computers are trained to process images just like humans. Image recognition, which is now a hot high-tech, was born as early as 1966. The original idea of the inventor was to attach the camera to the computer, so that the computer could easily see what the camera actually saw. However, image recognition still needs human training.

How To Do Internet Marketing? Methods And Techniques Of Internet Marketing

A business has to have a website of its own. The home page of this website is actually a large animation. When the content of the website can retain customers, that means your website is very good, gradually they will go slowly to find what they want.

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