The pursuit of quality too much can have two consequences. First, the cost of the product increases, reducing the competitive advantage of the product in terms of price; second, enterprises focus on quality and ignore the real needs of consumers, missing the opportunity to develop

Set up tailored team rules in a practical way, rather than copying what others have done.

With strategy, confidence and good intentions, you can facilitate healthy conflict resolution between team members

Guided by Confucianism, hierarchical relationships play a crucial role in Chinese organisations and businesses.

The execution is not in place, emphasizing the objective difficulties and other issues, and focusing on execution and details is the best measure for marketing innovation. It is temporarily summarized as "ten equals zero".

Assigning duties and responsibilities to each employee so that everyone has something to do and everything can be implemented

What to choose to raise the marketing methods need to be based on the actual situation of the enterprise to choose

Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.

Marketing is not the same as selling, and selling is not the same as marketing

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use

In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.

If you really think your product is a product with potential, should you go looking for financing right away?

Today's new generation of women are also stronger and more independent

A plan is more than just a disclosure, it is a business idea planning, a pitch book to attract investment and a guide to how the company will operate in the future

Ambition is a good thing. As an entrepreneur, you must have "ambition", because this is the only difference between you and ordinary people. If you don't even have a strong ambition, it is definitely not suitable for entrepreneurship. But the misunderstanding also exists objectively and has to be pointed out.

Any income that is unsustainable is not worthy of envy if it is high

How do you start a business from scratch?

Mars Inc. is a multinational company founded in 1911 by the private family Forrest Mars, whose main activities are the manufacture and marketing of snack foods (confectionery and chocolate), pets, staple foods and electronics.

NIKE started in 1972 in the United States. It is a global sports goods brand. The first air cushion technology has brought a revolution to the sports industry. The brand image of the knife shaped hook is highly recognizable. Its Forrest Gump shoes and Air Max series are classic models that are popular in the market.

An integrated business empire that can influence the Korean economy

Reuters was one of the world's first news agencies to be founded and is the largest news agency in the UK and one of the four largest news agencies in the West. Reuters is one of the world's top three multimedia news agencies, providing a wide range of news and financial data and operating in 128 countries.

Duffy maritime group is developing its global markets through a visionary strategy of diversification through route development, mergers and acquisitions, strategic alliances, multimodal transport and port investments.

Bayerische Motoren Werke AG is a world-renowned German manufacturer of premium automobiles and motorbikes, headquartered in Munich. BMW's history began in 1916 as an aircraft engine manufacturer, then as a limited liability company in 1917, and in 1918 The company was renamed Bavarian Engine Building AG and went public in 1918.

Phil knight was born in 1938. As a teenager, he was very fond of sports, and he even published an interview about sports in his high school newspaper. After college, fetter not only managed to earn a bachelor's degree in business administration, but also became a long-distance runner with a best time of 4 minutes and 10 seconds in the mile, before earning his MBA at Stanford. This learning experience changed knight's life, or more accurately, one class changed knight's life.

The invention did not satisfy Eastman; after all, the real "mass photography" had not yet been achieved, and a family-oriented, portable home camera was his ultimate goal.

Koch Industries is the world's second largest privately held company after Cargill in the United States and the largest unlisted company in the world, with businesses in oil, energy, chemicals and timber. The Koch brothers own refineries in Alaska, Texas, Minnesota and elsewhere, which have brought them a steady stream of wealth.

Eric Emerson Schmidt, born in 1955, is a former CEO of Google, a former executive chairman of Alphabet (the parent company of Google), and a famous computer engineer.

Savitri was born into an ordinary family in Assam, India, and, because of his family's poverty and lack of schooling, was fingered for marriage at the age of 15 and consummated at 20.

To launch a big boat you must first find deep water