marketing

Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.

Marketing is not the same as selling, and selling is not the same as marketing

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use

In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.

As people pay more and more attention to personal data and privacy today, the entire advertising and marketing industry is also reassessing the way to deal with personal privacy, and advertisers are also looking for better ways to collect data, hoping to legally use more accurate personal data information as much as possible without damaging personal privacy.

Improvements in customer experience, use and handling of data, ability to automate processes, use of ai and machine learning

Just as the human brain processes images, computers are trained to process images just like humans. Image recognition, which is now a hot high-tech, was born as early as 1966. The original idea of the inventor was to attach the camera to the computer, so that the computer could easily see what the camera actually saw. However, image recognition still needs human training.

Marketing automation is growing steadily, and many companies are using it more to promote marketing. According to the research of Emailmonday, 51% of companies are currently using marketing automation, and more than half (58%) plan to use more marketing automation technologies.

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer