marketing

Marketing is not the same as selling, and selling is not the same as marketing

What to choose to raise the marketing methods need to be based on the actual situation of the enterprise to choose

For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."

In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.

As people pay more and more attention to personal data and privacy today, the entire advertising and marketing industry is also reassessing the way to deal with personal privacy, and advertisers are also looking for better ways to collect data, hoping to legally use more accurate personal data information as much as possible without damaging personal privacy.

A business has to have a website of its own. The home page of this website is actually a large animation. When the content of the website can retain customers, that means your website is very good, gradually they will go slowly to find what they want.

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

Branding is not a virtual image that can move consumers, it needs to be built on a qualified product

Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.

The purpose of promotion is to find out what your customers want and to collect data on potential customers.