marketing

You must be precise before doing promotion

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

As people pay more and more attention to personal data and privacy today, the entire advertising and marketing industry is also reassessing the way to deal with personal privacy, and advertisers are also looking for better ways to collect data, hoping to legally use more accurate personal data information as much as possible without damaging personal privacy.

Like almost all retailers, some large organizations are facing increasingly fierce competition and CPC (pay per click) search challenges. The performance oriented marketing team realized that they could not always pay high costs to obtain the same level of revenue from repeat customers.

In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.

The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more

From a marketing perspective, it's better to give away anything than an experience

Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.

Never think about your customers from your own point of view

Improvements in customer experience, use and handling of data, ability to automate processes, use of ai and machine learning