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Home > Entrepreneur > Tim Cook CEO of Apple
Entrepreneur

Tim Cook CEO of Apple

Tim Cook, born in Alabama on November 1, 1960, is the CEO of Apple and the Chairman of the Advisory Committee of the School of Economics and Management of Tsinghua University.

Last updated: Jul 05, 2025

Tim Cook, born in Alabama on November 1, 1960, is the CEO of Apple and the Chairman of the Advisory Committee of the School of Economics and Management of Tsinghua University.

Personal resume

Tim D. Cook once served as Apple's Chief Operating Officer, responsible for Apple's global sales and operations, including the end-to-end Apple supply chain, sales activities, services, and management with the support of all markets and countries. He also led Apple's Macintosh division and played a key role in the continued development of strategic distributor and supplier relationships, ensuring flexibility in responding to increasingly demanding markets.

Cook majored in industrial engineering at Auburn University, Alabama, and then received a master's degree in business management from Duke University. In 1998, Apple hired Tim Cook to be responsible for the manufacture of Apple computers. During his time at Apple, Cook managed inventory and supply chain, and became the No. 2 person of Apple under Jobs. Previously, Cook had 16 years of experience in the IT industry.

Before 1994, he worked for IBM for 12 years, responsible for the manufacturing and distribution operations of IBM's PC departments in North America and Latin America. Since then, he has been the chief operating officer of the computer distribution division of wholesaler Intelligent Electronics. Before joining Apple, he had just joined Compaq for six months and was responsible for the material procurement and product inventory management of Compaq.

Cook managed Apple for two months since August 2004 when Jobs left due to surgery. Later, Jobs handed over the global sales to Cook, who controlled the Macintosh computer business.

In 2005, Cook became the COO of Apple.

In 2009, Jobs was hospitalized again and Cook replaced Jobs again. During Jobs' departure, Cook managed Apple's daily operations and was highly praised.

In 2010, Cook's salary was $800000, plus a bonus of $5 million and options of $52.3 million. His total salary was $59 million.

On January 17, 2011, Apple announced that Steve Jobs was on vacation again due to illness, and Apple COO Tim Cook would take the place of CEO temporarily.

On August 25, 2011, Apple announced that Steve Jobs would resign as CEO and Tim Cook, the company's COO, would take over. Cook also joined the board of directors of Apple.

 

Major achievements

On April 9, 2012, Apple CEO Tim Cook became the highest paid CEO in the United States in 2011.

On December 9, 2014, he was elected as the candidate of "Person of the Year 2014" of Time magazine. On December 12, he was named the 2014 Person of the Financial Times.

Apple said that Cook's $377 million salary includes one-time stock option awards for more than 10 years. Half of the options will be granted in 2016 and the other half will be granted in 2021.

In April 2016, Out Magazine selected Tim Cook as "the most influential LGBT figure in 2016" after integrating various factors such as personal influence on economy, politics and the world.

On April 21, 2018, Forbes magazine ranked the "World's Greatest Leaders" in 2018, and Tim Cook ranked 14th.

In May 2018, Forbes ranked eighth among the top ten most influential CEOs.

In 2022, Tim Cook ranked 1513 on the Forbes Global Billionaire List in 2022 with a wealth of 2 billion dollars.

On May 28, 2022, Fortune magazine released a list of the top 10 CEOs in Fortune 500, with Cook ranking second.

Character evaluation

Tim Cook is the best employee I've ever recruited. After James McCluney, the former CEO of Apple, left in 1997, he had difficulty finding a suitable candidate. I could not tap the potential of the company, nor could I find the right person from the people I know. This work lasted for nine months until we found Tim Cook. After Tim joined Apple, we fundamentally changed the supply process of PC business. In addition to overhauling Apple's supply chain, Cook also led the company into new markets. (Comment by Jobs)

The board of Apple fully believes that Cook is the right person for our next CEO. Cook has been working at Apple for 13 years and has made outstanding performance. In everything he did, Tim showed extraordinary talent and reasonable judgment. (commented by Art Levinson)

TAGGED: Character, Apple, Tim Cook
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