Marketing

Disseminate world famous successful marketing cases, share various marketing knowledge, skills and technologies, so that more people can learn and understand the value of marketing.

How does the platform attract advertisers and users

It seems that no one can avoid the fact that the technology updates too quickly in the information age - perhaps you still remember the days when Netflix used to send DVD subscriptions to users by email. Now it has become the world's most popular OTT streaming media service provider, with nearly 150 million users worldwide. Many consumers have tried to follow in the footsteps of Netflix, but these constantly changing technologies and products make people dizzy, and users are not very calm when making choices. But one thing remains unchanged: consumers want the best content at the lowest cost. The best content is available 24/7.

Marketing

6 Of The Hottest Recent Marketing Technology Numbers

The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more

Customers Actually Have a Life Cycle, So How Do You Maximise The Value Of Your Customers?

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

Zara, HM, Forever21, how do these fast fashions seize the online market?

The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.

Why does Sony set up an internal creative organization?

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

What Is Event Marketing

Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.

What Is Internet Marketing?

Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet

Why Is Selling Something Just Constant Repetition?

From a marketing perspective, it's better to give away anything than an experience

The Difference And Relationship Between Sales And Marketing

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

What Exactly Is The Best Way To Do Marketing?

Marketers need to like advertising, not reject it, find inspiration from it and find out what customers want from it

The Top 5 Marketing Technology Challenges Marketers Will Face

The amount of data collected, stored, processed, analysed and used to re-target customers, the problems associated with these data-related efforts are that it needs to be managed more and it is only becoming more difficult to use

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