logo News
  • Home
  • Management
    Management Show More
    Why Are Employees So Weak In Execution? Because The Manager Did Not Do These Seven Points
    Jul 16, 2025
    Notes On Running An Organisation: From Family Business To Corporate Family
    Jul 15, 2025
    The Highest Level Of Being a Boss: The More You Work, The More Money You Make.
    Jul 14, 2025
    Managers must know the four dark sides of creativity
    Jul 13, 2025
    Every Manager Should Have a Business Model Mindset
    Jul 12, 2025
  • Marketing
    Marketing Show More
    How To Do Well In Online Community Operation? The Key Points And Techniques Of Community Marketing Operations
    Jul 16, 2025
    Advertising Technology And Marketing Technology Go Hand In Hand In Today's Digital Marketing Era
    Jul 15, 2025
    Data Is The Future Of Interactive Marketing
    Jul 14, 2025
    Three Key Points That Marketers Want Martech suppliers to improve
    Jul 13, 2025
    The Better You Know Your Customers, The More Money You Make, So What Should You Do?
    Jul 12, 2025
  • Entrepreneurship
    Entrepreneurship Show More
    How To Examine Your Business Venture
    Jul 16, 2025
    To Start a Business, Choose The Right Market Breakthrough Source
    Jul 15, 2025
    There Are Three Stages That You Need To Go Through To Start a Business From Scratch
    Jul 14, 2025
    There's Something To Be Said For Starting a Business.
    Jul 13, 2025
    10 Entrepreneurial 'Tips' To Help You Develop The Right Way Of Thinking
    Jul 12, 2025
  • Company
    Company Show More
    HSBC Holdings plc
    Jul 16, 2025
    Reuters
    Jul 15, 2025
    Mars Inc.
    Jul 14, 2025
    Moët Hennessy-Louis Vuitton Group
    Jul 13, 2025
    L'Oréal Professionnel Group
    Jul 12, 2025
  • Entrepreneur
    Entrepreneur Show More
    Uniqlo Boss Masa Yanai: A Company Without a Soul Is Not a Good Company 
    Jul 16, 2025
    The King of Hedge Fund Wall Street Plunge - David Tepper
    Jul 15, 2025
    James Simmons - Wall Street Alternative Stock God
    Jul 14, 2025
    LV boss Bernard Arnault Tops France's Richest Man
    Jul 13, 2025
    Charles Koch, CEO, Koch Industries USA
    Jul 12, 2025
Search
Share via
Reading: How Does Word-Of-Mouth Marketing Content Marketing Work Better? Marketing Tips And Marketing Methods
logo logo
  • Home
  • Management
  • Marketing
  • Entrepreneurship
  • Company
  • Entrepreneur
Search
  • Home
  • Management
  • Marketing
  • Entrepreneurship
  • Company
  • Entrepreneur
Home > Marketing > How Does Word-Of-Mouth Marketing Content Marketing Work Better? Marketing Tips And Marketing Methods
Marketing

How Does Word-Of-Mouth Marketing Content Marketing Work Better? Marketing Tips And Marketing Methods

Branding is not a virtual image that can move consumers, it needs to be built on a qualified product

Last updated: Jun 30, 2025

Word-of-mouth marketing is relatively inexpensive and, if the right strategy is developed, can be very effective in the short term and lead to long-term marketing results. How do I do word-of-mouth marketing? In fact, word-of-mouth marketing, content marketing and online marketing work together for better results.


How to do the content of word-of-mouth marketing?
1, Product positioning, digging word-of-mouth hotspots.
Building a brand is not a virtual image to impress consumers, it needs to be built on top of qualified products, so the first thing to do in the brand word-of-mouth optimization and promotion program is to position the enterprise's products, from which to dig out the topics that can create hotspots to trigger consumer discussion or be noticed.

2, For the product content marketing.
In the brand word-of-mouth optimization promotion, occupying an important position is content marketing, that is, after determining the word-of-mouth hotspots, from the online search for popular keywords, so as to combine with their own products, write high-quality content for promotion, and insert reasonable product images in the content is conducive to better market feedback, in addition to consumers through the reading of high-quality graphic content, can give the enterprise brand and The product has enough trust.

3, Moving language to prepare selling points
The main work of moving language to prepare selling points: good content marketing, first of all, we must be clear about the purpose of content marketing, do not always send promotional advertising, content marketing has four kinds of topics: products, daily, traditional and in-depth interaction. When talking about product topics, you can elaborate on dimensions such as product details, word-of-mouth experience, using the content of topics that most of the network is concerned about and the benefits of buying now. Finally, content marketing requires 5 major workflows: reading and researching, creating valuable content, sharing content, discussing and communicating and using a variety of online tool platforms, so in principle, companies implementing new media marketing need the above 5 types of talent.

4, Use social media to create hotspots
social media is a great way to increase word-of-mouth, especially when the brand's promotional posts are clever and witty, highly interactive with fans and can even become popular on the internet. wendy's is a good example.

As Wendy's uses a lot of instant emojis and pop culture, posts from their Twitter account encourage everyone to talk about this their brand. Their response to a tweet by internet celebrity Carter Wilkerson, for example, was a word-of-mouth marketing campaign.

Wendy's told Wilkerson that if his tweet reached 18 million retweets, she could get a free product from the brand for a year. Although Wilkerson didn't reach that goal, she had a record number of Twitter retweets at that point in her history!

5, Building a word-of-mouth community
The main task in building a word-of-mouth community is to differentiate between three types of word-of-mouth communicators: word-of-mouth ambassadors, authoritative experts and team influencers, and to use the identity of the three types of word-of-mouth communicators to promote matching products. Lastly, it is important to promote repeat customers, using 'net referral value (NPS)' to measure loyalty and you need to learn how to get repeat users to recommend new users.


Advantages of online word-of-mouth marketing
Word-of-mouth marketing is respected by professionals because it has some advantages of its own, some of which cannot be replaced by other promotions.
1, High credibility. Because word of mouth often relies on face-to-face communication between people, the chances of convincing people are high, almost 100%.

2, Spontaneity and initiative. Because word of mouth has such a strong credibility, it forms a spontaneous and active diffusion effect in the crowd to the outside world.

3, Good storytelling. Word-of-mouth marketing often has a good story that is familiar, popular and often talked about as the opening chapter, which is the key to word-of-mouth marketing.


4, Honesty. Honesty is a fundamental part of being a human being, and honesty is the key to doing business, so naturally word-of-mouth marketing cannot be separated from the foundation of honesty. Therefore, word-of-mouth marketing is convincing because it is built on the basis of honesty.


TAGGED: Marketing, Word of Mouth, Content
Previous Article Mars Inc.
Next Article The Eight Mindsets Necessary To Start a Successful Business

Most Popular

Newspaper Magnate - Joseph Pulitzer Pulitzer
Entrepreneur Jun 18, 2025
Allianz Germany
Company Jun 06, 2025
Mitsui & Co.
Company May 30, 2025
Comcast Telecommunications Corporation, Usa
Company Jun 01, 2025
United Parcel Shipping Services
Company May 28, 2025
What Are The Characteristics Of Social Marketing? What Are All The Advantages?
Marketing Jul 04, 2025

You Might Also Like

Marketing

How To Do Well In Online Community Operation? The Key Points And Techniques Of Community Marketing Operations

Jul 16, 2025
Marketing

Advertising Technology And Marketing Technology Go Hand In Hand In Today's Digital Marketing Era

Jul 15, 2025
Marketing

Data Is The Future Of Interactive Marketing

Jul 14, 2025
Marketing

Three Key Points That Marketers Want Martech suppliers to improve

Jul 13, 2025

Copyright © 2025 busiis.com. All rights reserved. User Agreement | Privacy Policy