The execution is not in place, emphasizing the objective difficulties and other issues, and focusing on execution and details is the best measure for marketing innovation. It is temporarily summarized as "ten equals zero".

Assigning duties and responsibilities to each employee so that everyone has something to do and everything can be implemented

Today's world is full of more and more complex problems. No leader is "omnipotent". The best leaders will not strive for personal perfection - they will focus on carefully polishing their own advantages, while looking for other talents to make up for their limitations. Trying to be an all-round leader will only make you exhausted and put the organization in danger. The best way to lead is to admit that you are not a saint. You have both advantages and disadvantages; The most important thing is to master the four kinds of leadership that all organizations need.

The goal of continuous human capital appreciation takes precedence over that of financial capital appreciation, but human capital appreciation relies not on hype, but on organised learning.

Dutiful leaders attach great importance to the wealth they leave behind, and they spend a long time pondering: what impression will they leave, what will they inherit, and what ideas will people remember? These questions are really puzzling, so it is the most attractive choice for others to sing praises behind them.

Take a look at the following classic stories and you might get a glimpse of another dimension of management

Marketing is not the same as selling, and selling is not the same as marketing

Never think about your customers from your own point of view

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

Marketers need to like advertising, not reject it, find inspiration from it and find out what customers want from it

The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.

A business has to have a website of its own. The home page of this website is actually a large animation. When the content of the website can retain customers, that means your website is very good, gradually they will go slowly to find what they want.

As an entrepreneur, you should never be without ambition, because it is the only thing that separates you from the average person.

Competition If you can compensate for the flaws and shortcomings of your competitors, this will also become your entrepreneurial opportunity

Entrepreneurship failure is an indispensable part of the entrepreneurial ecosystem, but no one wants to fail. In order to help you avoid the fate of failure, this article lists 18 main reasons for entrepreneurial failure. is an indispensable part of the entrepreneurial ecosystem, but no one wants to fail. In order to help you avoid the fate of failure, this article lists 18 main reasons for entrepreneurial failure.

Be good at thinking outside the box and constantly looking for business opportunities and relationships.

Entrepreneurship is becoming more and more the currency to be talked about in this day and age.

The market is so big that no one can cover everything

Reuters was one of the world's first news agencies to be founded and is the largest news agency in the UK and one of the four largest news agencies in the West. Reuters is one of the world's top three multimedia news agencies, providing a wide range of news and financial data and operating in 128 countries.

NTT will increase the openness of its network, implement a global strategy within NTT and establish a decentralized, cluster-based organization

Amazon (NASDAQ: AMZN), the largest online e-commerce company in the United States, is located in Seattle, Washington. Amazon is one of the first companies to operate e-commerce on the Internet. Founded in 1994, Amazon only operated online book sales business at the beginning, but now it has expanded to a wide range of other products. It has become the online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world. Under the company's name, it also includes AlexaInternet, a9, lab126 And Internet Movie Database (IMDB) and other subsidiaries.

Volkswagen is a car manufacturing company based in Wolfsburg, Germany, and is the core company of the Volkswagen Group, one of the world's four largest car manufacturers.

Bayerische Motoren Werke AG is a world-renowned German manufacturer of premium automobiles and motorbikes, headquartered in Munich. BMW's history began in 1916 as an aircraft engine manufacturer, then as a limited liability company in 1917, and in 1918 The company was renamed Bavarian Engine Building AG and went public in 1918.

One of the world's largest electronics brands - Philips

The conditions were ripe for Morgan to take action. He travelled from state to state, using patriotism to appeal to everyone to contribute to the destiny of the nation and the country.

Joe Tus is one of the world's ten most influential network figures in 2004, and the winner of the Morgan Stanley Global Business Leader Award in 2004. History interestingly divides one's career into two parts. In the first half, the man was a lifeguard and also a professional baseball player; In the second half, he devoted himself to the IT industry, rescued Wang An Computer from bankruptcy, and appointed EMC when the Internet foam burst.

He was the one-time godfather of Hollywood - Louis Meyer - a born money-maker.

Eric Emerson Schmidt, born in 1955, is a former CEO of Google, a former executive chairman of Alphabet (the parent company of Google), and a famous computer engineer.

Savitri was born into an ordinary family in Assam, India, and, because of his family's poverty and lack of schooling, was fingered for marriage at the age of 15 and consummated at 20.

Masayoshi Yanai decodes the key management principles behind the "soul" of the Xpress Group: the very principles that accompanied his father's menswear tailor shop and built it into a global casual wear giant.